We create exceptional-quality pieces designed to be cherished for a lifetime.

Our goal is to extend the life of our products by promoting responsible consumption and encouraging customers to make informed, thoughtful purchases supported by eco-friendly aftercare tips.

Through repair, restoration, and circular practices, we ensure that 9 out of 10 of our products are re-sellable. The remaining items are meticulously refreshed using our spot wash and ozone machine, restoring them to near-perfect condition for Depop.

Our commitment to reducing landfill waste continues with the launch of our official Depop account, where pre-loved styles, end-of-stock items, and one-off samples find new homes.

We have always approached creation thoughtfully, consciously, and at a mindful pace, avoiding overproduction.

To reduce waste, we prioritise using more sustainable materials, with at least 50% certified recycled or responsibly sourced content in our labels and packaging. Our mailing bags are reusable, recyclable, and made from circular conclusions, cutting down on new plastic production and pollution.

For UK customers, we offer low-impact delivery options, including Royal Mail and DPD. As part of our environmental commitment, we are working to measure our carbon footprint (GHG Scope 1, 2, 3) and actively reduce CO2 emissions across all operations.

Since 2023, we’ve transitioned to paperless invoicing, saving over 400,000 sheets of paper—equivalent to approximately one ton, or 30 to 40 trees.

We take pride in our exceptional team and the loyal customers who share our vision, confidence, and passion.

As a female-founded business, we’re driven by the mission to empower women, both through our products and within our organisation. With 81% of our total workforce and 72% of our Senior Leadership team being female, we’re proud to champion women at every level.

Our commitment to people extends beyond the workplace. We offer comprehensive benefits packages that provide mental, physical, and financial support for all employees. We are dedicated to fostering a diverse and inclusive environment, building teams that reflect a range of backgrounds, perspectives, and experiences. Through personalised coaching, we help our employees nurture their talents and grow within the business.

Inclusivity is at the heart of everything we do, from our product designs to our website. We create inclusive styles that make all women feel exceptional, regardless of age, income, shape, or culture. Our modest and maternity collections are globally celebrated, alongside a website specially tailored for those with neuro-diverse needs.